Strategic brand & web design for B2B SaaS/AI startups
Hi! I'm Luke Stevens, designer, copywriter, & B2B positioning expert.
I design brands, write homepages, and build sites for startups.
Discuss a sprint, see my work, read my books, or get in touch.
I've worked with startups that have raised $2M—$200M
Simple $5,000/sprint pricing. Projects from 1–3+ sprints
20 years independent, 7 years across design, copy, & positioning
Focused sprints to
position, design, & build
Projects typically involve 1–3 sprints and can cover part or all of your brand/web project
sprints:
projects:
sprint cost:
2 weeks
2–3 sprints (4–6 weeks)
$5,000/sprint
Sprint 1 — Positioning
Nail down your positioning specifics
Result
The outcome
Customers
Their success
Positioning
Why you?
Narrative
Why now?
Product.AI
Getting literal
- +Team positioning workshop
- +Sales calls + founder podcast review
- +Narrative development
- +Preliminary homepage messaging
Sprint 2 — Design
Brand refresh & homepage visuals
product.ai
Labels: Geist Mono
Headers: Inter
Body text: Inter
- +Visual direction workshop
- +Visual identity development
- +Brand assets designed
- +Homepage direction + illustration
Sprint 3 — Build
AI-ready delivery
Product.ai
The big idea
The product
The outcome
47%
3×
- +Agent-ready homepage development
- +Homepage HTML/CSS/JS build
- +Optional: Webflow/Framer build
- +Optional: Additional pages
Your custom project
Ask Luke about your specific needs
Your project...
Our requirements...
- +Sprints are customized for every project
- +Add-ons include sales decks
- +Product & additional pages
- +Additional brand collateral
Every project starts by getting literal
To build a strong position in the mind you need a strong understanding of the mind. My brand framework is distilled from years of writing and practice and two published books.
Pillar 01
Relevance
→ Why care at all?
What's the fundamental innovation you're putting on buyers' (or investors') radar?
Is it a new...
- +Technology — new foundational tech?
- +Tool — a new product or platform?
- +Transformation — a new way of working?
Pillar 02
Preference
→ Why choose you?
Who is this exactly for, and what does it do for them specifically?
- +Who — your ICP
- +What — the job to be done
- +When/where — trigger moments
- +Why — their success
- +How — your unique mechanism
Pillar 03
Recall
→ Why remember you?
What's the final name/need association that will define your brand?
Let's make it memetic through:
- +Strategic narrative — a new world
- +Category creation — a new concept
- +Niche positioning — a new X for Y
Brand & web design driven by strategy
With a strategy in place, differentiating through design becomes much easier.
You're neither mindlessly chasing trends or playing it safe.
You're building your brand.
Clients say nice things
"I've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way, not to mention the speed!"
Anna Dalton
VP of Marketing, Ledge
"Luke has been an enormous help with positioning, messaging, branding, and web work across multiple projects."
Ben Muzzell
Founder, Looop, Duke
"Luke helped make our messaging crystal-clear & translated that into a website we're super happy with."
Sam Worrall
Marketing Manager, CMap
Not that you asked, but...
FAQs about Luke
Got a question? Email me: luke@literallyastudio.com
What I do
- +Specialize in B2B SaaS/AI
- +Brand identity & visual direction
- +Homepage positioning, design, & dev
- +Roast landing pages
Experience
- +7 years working with B2B SaaS/AI
- +$2M–$200M+ funded startups
- +US, UK, & EU based teams
- +Founders, marketers & GTM leaders
My books
Check out my books on Amazon. Positioning Playbook is a textbook-length reference and Super Positioning is a practical how-to guide for founders.
Find me
Where I'm based
- +Aussie living in Tokyo
- +Tokyo morning = SF afternoon
- +Serving startups worldwide
- +Japan is amazing — yes, you should visit!