Literally, a studio
The studio of Luke Stevens

Branding
for the
agentic age

Luke Stevens

Hi! I'm Luke Stevens. I help B2B AI/SaaS startups with brand & web design. Specifically, I help you:

Look raise-ready: Get a logo, visuals, and an agent-friendly brand system that helps you stand out in a sea of slop.
Sound buyer-friendly: I help buyers understand what you're actually selling with simple, catchy, *human* positioning.

I specialize in B2B, have written books about it, and have the process to match. Ready to move fast? Get in touch.

Book a call Jump to work

I've worked with startups that have raised $2M—$200M

Simple sprint-based projects. Projects from 1–3+ sprints

20 years independent, 7 years across design, copy, & positioning

Visual identities for startups

Ready to raise?
Get a brand to match

These are brand exercises I do for fun. They demonstrate what modern tools, taste, and a custom skill set can generate.

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  7. Your brand?

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brand & design services

Focused sprints to position, design, & build

Projects typically involve 1–3 sprints and can cover part or all of your brand/web project.

sprints:
projects:
sprint cost:

2-3 weeks
2–3 sprints (4–6 weeks)
Startup friendly

Book a call

Sprint 1 — Positioning

Nail down your narrative

Result

The outcome

Customers

Their success

Positioning

Why you?

Narrative

Why now?

Product.AI

Getting literal

  • +Team narrative & positioning workshop
  • +Sales calls + founder podcast review
  • +Foundational sales narrative
  • +Agent-ready messaging

Sprint 2 — Design

Brand refresh & homepage direction

Labels: Geist Mono

Headers: Inter

Body text: Inter

  • +Visual direction workshop
  • +Visual identity development
  • +Brand assets designed
  • +Homepage direction designed

Sprint 3 — Build

AI-ready delivery

Product.ai

The big idea

The product

The outcome

47%

3×

  • +Agent-ready homepage development
  • +Homepage HTML/CSS/JS build
  • +Optional: Webflow/Framer build
  • +Optional: Additional pages

Your custom project

Ask Luke about your specific needs

Luke Stevens

Your project...

Our requirements...

  • +Sprints can be customized to suit your project
  • +Optional: Investor/sales decks
  • +Optional: Product & additional pages
  • +Optional: Logos & brand collateral
One more thing...

Positioning is what matters

In B2B, positioning your startup is what really matters.
Like, really, really, really  matters.
And it's what 99% of B2B brand work misses.
The solution is simple: you need to get literal.

And when I say get literal, I mean...

Positioning drives brand

You need to get insanely literal

product.ai

One specific idea

Product.AI helps ideal customer achieve their job-to-be-done without the drawbacks of alternatives — achieving a specific outcome.

Book a demo
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Super Positioning by Luke Stevens
Super Positioning

I wrote the book on this.

(Literally.)

Super Positioning is my guide for B2B founders on finding the narrative & positioning that will drive your brand.

(Read it here or grab a copy on Amazon.)

It's the foundation of all my brand and design work.

Which startup stage are you?

The first step in getting literal with your brand is understanding your stage, so you make the right pitch to the right prospect.

How positioning works →

01 / Why care at all?

Explore — Pre PMF

When looking for a market for your:

  • +Technology — new foundational tech
  • +Tool — a new product or platform
  • +Transformation — a new way of working

→ Your homepage needs to be narrative driven with aspirational aesthetics to match.

02 / Why choose you?

Exploit — Refining PMF

When you're zeroing in on a niche:

  • +Who/what — your ICP + their JTBD
  • +When/where — trigger moments
  • +Why/how — outcome + differentiation

→ Your homepage needs to be ICP driven with category aesthetics to match.

03 / Why remember you?

Expand — Post PMF

When reaching a broader market through:

  • +Strategic narrative — a new world
  • +Category creation — a new concept
  • +Brand reach — Need X? Think Y

→ Your homepage needs to be memetically driven with aesthetic repetition to match.

example work

Brand & web design
driven by narrative

With a narrative in place, design that communicates becomes much easier. (It turns out words are worth 1000 pictures.)
This way, what you ship IS your brand.

Book a call

→ Example work across brand, homepage design, messaging/copy, and narrative.

QueAgent — AI QA agent concept
Brand, web design · Experiment

QueAgent — AI QA agent concept

Speculative direction for a potential project. Developed the identity, wrote the copy, and designed the homepage.

  • Developed a glitch-based identity concept for a QA startup.
  • Designed homepage around illustrations communicating exactly what the product is and how it works.
  • Audited the existing homepage and found room for dozens of improvements.
Super Positioning — book project
Brand · Experiment

Super Positioning — book project

Spent three years writing, designing, and self-publishing both a textbook-length book on B2B positioning (Positioning Playbook) and a more accessible how-to (Super Positioning).

  • Developed a new unique, comprehensive, and practical approach to B2B startup narrative, positioning, and brand.
  • Developed a local markdown pipeline converting books to ePub, websites, and PDFs.
  • Designed the covers and associated site.
Workamajig — final brand refresh
Brand · Client

Workamajig — final brand refresh

Collaborated with the Workamajig marketing team on a night-and-day transformation of their brand in their long-term niche.

  • Developed a vaporwave-inspired aesthetic with Midjourney-generated backgrounds.
  • Helped frame their positioning 'advantage' against their long-term competitor (Advantage) that had been acquired.
  • Wrote enterprise sales narratives as they looked to go upmarket.
Workamajig — full site redesign
Brand, web design · Client

Workamajig — full site redesign

Designed and helped oversee development of a complete redesign of Workamajig's project management.

  • Complete redesign, covering home, product, and feature pages.
  • Also designed newsletter, microsite, one-pagers, and other brand assets.
  • Helped oversee and QA development, suggesting CSS changes and ensuring design fidelity.
Workamajig — early concepts
Brand, positioning, web design · Client

Workamajig — early concepts

Early brand concepts for a long-term client around the concept of upgrading your agency OS.

  • Developed a new creative direction for Workamajig.
  • Brand refresh included fantastical old PCs and devices users were 'upgrading' from and retro, original Mac OS inspired touches.
  • Wrote and designed key pages.
CMap — Project Mgmt SaaS
Messaging · Client

CMap — Project Mgmt SaaS

I worked with CMap's CRO (now CEO) and Marketing Manager to refresh their homepage and strengthen their positioning.

  • Wrote and designed wireframes (branding supplied) for key pages, including multiple product pages.
  • Collaborated on a strategic narrative that was shared with investors.
  • Helped focus positioning on two target audiences and restructure page and site IA around those audiences.
Looop — LMS for L&D
Positioning & design · Client

Looop — LMS for L&D

Helped Looop over several years by refining their messaging, refreshing their brand, and nailing their positioning for a successful acquisition.

  • Designed and wrote the copy for key site pages (home, product, about).
  • Collaborated with the founder and sales team on messaging and positioning.
  • Helped navigate an acquisition by a startup that had raised $200M+.
Ledge — Accounting automation
Messaging · Client

Ledge — Accounting automation

I helped Ledge, who had recently raise their Series A, target CFOs with precise copy that hit their value props with zero fluff.

  • Wrote the copy & designed wireframes for key pages.
  • Wrote the sales deck the founder used in early sales.
  • Collaborated with the marketing team to zero in on the exact value Ledge offered to skeptical CFOs and finance leaders.
Rep AI — B2B ecommerce
Messaging · Client

Rep AI — B2B ecommerce

Helped B2B ecommerce startup Rep AI dial in their early positioning wedge — 'rescuing' revenue through their unique chatbot.

  • Wrote the copy and designed wireframes for core site pages.
  • Focused the team on the core brand concept of 'rescuing' revenue.
  • Audited their sales deck & helped articulate their founding story.
Testimonials

Clients say nice things

I've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way, not to mention the speed!

Anna Dalton

Anna Dalton

VP of Marketing, Ledge

Luke has been an enormous help with positioning, messaging, branding, and web work across multiple projects.

Ben Muzzell

Ben Muzzell

Founder, Looop, Duke

Luke helped make our messaging crystal-clear & translated that into a website we're super happy with.

Sam Worrall

Sam Worrall

Marketing Manager, CMap

About Luke Stevens

Not that you asked, but...

FAQs about Luke

Got a question? Email me: luke@literallyastudio.com

What I do

  • +Specialize in B2B SaaS/AI
  • +Brand identity & visual direction
  • +Homepage positioning, design, & dev
  • +Roast landing pages

Experience

  • +7 years working with B2B SaaS/AI
  • +$2M–$200M+ funded startups
  • +US, UK, & EU based teams
  • +Founders, marketers & GTM leaders

My books

Check out my books on Amazon. Positioning Playbook is a textbook-length reference and Super Positioning is a practical how-to guide for founders.

The Positioning Playbook
Super Positioning

Where I'm based

  • +Aussie living in Tokyo
  • +Tokyo morning = SF afternoon
  • +Serving startups worldwide
  • +Japan is amazing — yes, you should visit!